You must remember the Perrier advert with a woman who roared like (and in front of) a lion to win the bottle of fizzy water in the middle of the jungle… So now it’s your turn to do the same (without the lion of course!). Why? For a good cause, which is to save large felines. It is an international project by the National Geographic Channel, which offers to give 1 euro to the Big Cat Initiative for every roar posted on the website created for the occasion. Other than the big laughs you will have while filming your roar and/or while watching the videos created by the other participants; you have the possibility to act to support projects on the field, which work for the conservation of species, educate local populations to the cause and encourage donations to increase public awareness of this issue. Felines are disappearing at an alarming speed; rally up to end this infernal spiral. On your marks, get set, roar!
And if you want to see the Perrier ad again to practice, click here
