Interview and words by Aude Camus
Having lived in Hong Kong for over nine years now, I must say my style has evolved quite a bit. I’m still a fashion girly at heart, but I’ve swapped my Parisian uniform of jeans and boots for something more fitting to the city’s fast-paced vibe - and its heat and humidity. These days, I’m all about versatile pieces that can take me from the office to a meeting, then straight to dinner. I want style, but I want it to be effortless.
Like many of you, my life is a juggling act: I have a full-time job (actually, two if you count Hong Kong Madame!), team meetings, last-minute networking cocktails, gym sessions to squeeze in, and zero time to stare at my wardrobe each morning wondering, "What should I wear today?" There’s definitely no time for quick outfit changes between activities. That’s why Parallel 51 instantly caught my eye - it fits right into this busy lifestyle. Looking at their capsule collection, you can tell it’s designed by women like me, for women like me. Think simple yet stylish cuts, versatile essentials that mix and match effortlessly, and silhouettes that are as chic as they are practical.
Having lived in Hong Kong for over nine years now, I must say my style has evolved quite a bit. I’m still a fashion girly at heart, but I’ve swapped my Parisian uniform of jeans and boots for something more fitting to the city’s fast-paced vibe - and its heat and humidity. These days, I’m all about versatile pieces that can take me from the office to a meeting, then straight to dinner. I want style, but I want it to be effortless.
Like many of you, my life is a juggling act: I have a full-time job (actually, two if you count Hong Kong Madame!), team meetings, last-minute networking cocktails, gym sessions to squeeze in, and zero time to stare at my wardrobe each morning wondering, "What should I wear today?" There’s definitely no time for quick outfit changes between activities. That’s why Parallel 51 instantly caught my eye - it fits right into this busy lifestyle. Looking at their capsule collection, you can tell it’s designed by women like me, for women like me. Think simple yet stylish cuts, versatile essentials that mix and match effortlessly, and silhouettes that are as chic as they are practical.
I caught up with Rebecca Ling, corporate lawyer-turned-designer, to chat about the brand and its ethos. Our stylish conversation went beyond fashion, diving into the real-life aspirations of modern women on the go.
Can you tell us about the inspiration behind creating Parallel 51?
Can you tell us about the inspiration behind creating Parallel 51?
Making women’s busy lives easier was the starting point! The inspiration came from all the women I’ve known—friends, family, even my own experiences. We all share that “staring-into-the-wardrobe” moment, wondering what to wear. I wanted to take the stress out of dressing for women who live dynamic lives and need their wardrobes to keep up. Our motto, “Inspired by You. Created for You,” still rings true because we design for real people with real schedules. It’s all about creating versatile pieces that mix and match effortlessly, making every outfit decision a breeze.
How did your personal journey as a corporate lawyer influence the brand's concept?
My years as a corporate lawyer definitely shaped my approach. I needed clothes that worked both for the office and the weekend. It’s funny - most brands seem to choose one lane: either super formal or completely casual. But why can’t we have it all? I wanted styles that let women get dressed without second-guessing if it’s office-appropriate or comfy enough for a day out. Versatility became the key to making that happen.
Launching a fashion brand while balancing other roles, including being a mum, must be challenging. What have been some of the biggest highs and lows of your entrepreneurial journey so far?
The juggle is real, as any parent will tell you! It can feel like I’m spinning ten plates at once. One of the biggest highs was definitely the launch of our flagship store. When my husband and son showed up, I just lost it—I didn’t expect to be that emotional, but seeing them there made everything feel even more special. It’s moments like those that remind me how important my support system is.
Your brand’s ethos is about making life easier for women juggling multiple roles. How do you ensure that the designs are both stylish and practical for the modern woman?
We’re all about “real-life testing.” We don’t just design pieces and send them out—we wear them, wash them, and live in them for months. If it doesn’t perform well, it doesn’t make it into the collection. Our team and friends put the pieces through everyday tests because if it can survive our hectic schedules, it can survive anything!
You recently opened a new flagship store in Central. How does this new space reflect the evolution of Parallel 51, and what does it mean for the brand’s future?
How did your personal journey as a corporate lawyer influence the brand's concept?
My years as a corporate lawyer definitely shaped my approach. I needed clothes that worked both for the office and the weekend. It’s funny - most brands seem to choose one lane: either super formal or completely casual. But why can’t we have it all? I wanted styles that let women get dressed without second-guessing if it’s office-appropriate or comfy enough for a day out. Versatility became the key to making that happen.
Launching a fashion brand while balancing other roles, including being a mum, must be challenging. What have been some of the biggest highs and lows of your entrepreneurial journey so far?
The juggle is real, as any parent will tell you! It can feel like I’m spinning ten plates at once. One of the biggest highs was definitely the launch of our flagship store. When my husband and son showed up, I just lost it—I didn’t expect to be that emotional, but seeing them there made everything feel even more special. It’s moments like those that remind me how important my support system is.
Your brand’s ethos is about making life easier for women juggling multiple roles. How do you ensure that the designs are both stylish and practical for the modern woman?
We’re all about “real-life testing.” We don’t just design pieces and send them out—we wear them, wash them, and live in them for months. If it doesn’t perform well, it doesn’t make it into the collection. Our team and friends put the pieces through everyday tests because if it can survive our hectic schedules, it can survive anything!
You recently opened a new flagship store in Central. How does this new space reflect the evolution of Parallel 51, and what does it mean for the brand’s future?
The new store feels like a huge step forward for us! It’s a place where people can touch, feel, and experience the clothes beyond the screen. Plus, Emma, our incredible store manager, is like a personal stylist who helps customers find pieces that genuinely work for them. This new space isn’t just a shop; it’s an experience, and it really marks a new chapter for us.
As a Hong Kong-based designer, how has living in this city influenced your brand and design approach?
As a Hong Kong-based designer, how has living in this city influenced your brand and design approach?
Hong Kong’s pace definitely demands a wardrobe that can keep up. One minute, you’re freezing in the office, the next, you’re braving the humid streets, and before you know it, you’re out for dinner. We design with all that in mind - comfort, convenience, and style are non-negotiables. It’s not just about looking good; it’s about being able to handle everything the day throws at you without needing an outfit change.
Many of our readers are busy women like yourself. What are some of your go-to places in Hong Kong for dining, shopping, or unwinding?
Well, Parallel 51 for shopping, obviously! Ha! In all seriousness, aside from gym wear and sleepwear, I haven’t bought clothes from other brands since I launched Parallel 51 - it’s become my own go-to. For unwinding, I love hiking with my dogs; Violet Hill is a favourite spot. As for dining, I’m all about food! I love Pici (several outlets across town) for pasta, Carbone (99/F, LKF Tower, 33 Wyndham Street, Central) when I’m in the mood for a treat, Samsen (several outlets across town) for Thai, and this little Korean BBQ spot in Wanchai - I never remember the name!
The concept of capsule wardrobes is central to Parallel 51. How do you personally approach sustainable fashion in your day-to-day life?
Capsule wardrobes are a game changer! It’s all about investing in fewer, better-quality pieces. I look for items that are versatile and can be styled multiple ways, which cuts down on the need to buy new clothes constantly.
What advice would you give to other women looking to start their own business, especially those balancing different roles?
Don’t be afraid to lean on your support network. Whether it’s family, friends, or mentors, asking for help is not a weakness. And remember, it doesn’t have to be perfect to start - if you’ve got an idea and a passion for it, just go for it.
Parallel 51
https://parallel51.co/
69 Hollywood Road, Central
Many of our readers are busy women like yourself. What are some of your go-to places in Hong Kong for dining, shopping, or unwinding?
Well, Parallel 51 for shopping, obviously! Ha! In all seriousness, aside from gym wear and sleepwear, I haven’t bought clothes from other brands since I launched Parallel 51 - it’s become my own go-to. For unwinding, I love hiking with my dogs; Violet Hill is a favourite spot. As for dining, I’m all about food! I love Pici (several outlets across town) for pasta, Carbone (99/F, LKF Tower, 33 Wyndham Street, Central) when I’m in the mood for a treat, Samsen (several outlets across town) for Thai, and this little Korean BBQ spot in Wanchai - I never remember the name!
The concept of capsule wardrobes is central to Parallel 51. How do you personally approach sustainable fashion in your day-to-day life?
Capsule wardrobes are a game changer! It’s all about investing in fewer, better-quality pieces. I look for items that are versatile and can be styled multiple ways, which cuts down on the need to buy new clothes constantly.
What advice would you give to other women looking to start their own business, especially those balancing different roles?
Don’t be afraid to lean on your support network. Whether it’s family, friends, or mentors, asking for help is not a weakness. And remember, it doesn’t have to be perfect to start - if you’ve got an idea and a passion for it, just go for it.
Parallel 51
https://parallel51.co/
69 Hollywood Road, Central
