By Aude
The Mindful Company is a Singapore-based brand, founded by Ciara Yeo and Ling Lim, We are absolute fans of their meaningful reminders to inspire and encourage people to approach life mindfully, to hold on to hope, and to spread a little kindness. Inspiring founders, inspiring quotes and accesories ... You are going to love them!
When was the company created and why did you decide to create Reminder bands?
Ciara - We launched The Mindful Company a little more than 1 year ago, in August 2015. The story behind the brand is quite personal. We are drawn to meaningful jewellery. We came up with the concept of the Reminder Band and its subtle reminders in response to those situations at work when you may prefer that your client or boss are unable to read what's inscribed on your jewellery.
We wanted to create something more subtle. A mantra that we could wear just for ourselves and that we could see every day without having to explain it.
What does mindful means for you?
Ciara – Mindful means being aware of the moment, of your actions, your emotions and your environment. You have to fully live in the present. Living mindfully is about being aware of the perspective you bring to each moment and through reflection you can hopefully find perspective and balance.
Ling - We wanted to create a brand that encourages people to live mindfully and to reflect on what makes life meanfingful for them.
Why did you choose bands rather than another accessory?
Ling - What really matters to us is the inspiration we carry. The message is key. We wanted to design a reminder that you could see everyday. A bracelet made sense as we are always staring at our wrists when we are typing or looking at our watches in meetings.
Ciara - Keeping things simple is not just a question of design. To us, the message is the first thing we care about. If you look at our packaging, we created story books to explain the meaning of our quotes. Even before seeing the band you already know the message.
What are your most popular messages?
Ciara – We love to hear about our customers and their stories. Sometimes we think about a quote inspired by our everyday struggles or dreams and realize people are buying it because it has a special meaning to them or to their friends, a meaning completely different from the one we were thinking about in the first place.
Warrior is really popular. People buy it for their friends and loved ones facing some difficult moments, fighting cancer most of the time. We even had a message from a girl who received two Warrior bands from two different friends.
Ling - It’s A Journey is also one of our most popular band. This one is very personal, we designed it for a friend who lost her father. At the time, everyone was telling her it will be alright after a time but what she really wanted to hear is that it sucks! She wanted people to support her and tell her about the present, not the future. It’s A Journey means that life is a journey, with ups and downs, it is not always amazing but you have to go forward and live it fully.
One last word about The Mindful Company?
Ciara - We are more than just a jewelry brand. The Mindful Company is a lifestyle brand that focuses on people, not just products.
Ling - Messages are the key. The ones that we put on the bands, the ones that we share on our website through the notebook and also the one that we want to share by giving back to NGOs and charities.
http://www.mindful-company.com
The Mindful Company is a Singapore-based brand, founded by Ciara Yeo and Ling Lim, We are absolute fans of their meaningful reminders to inspire and encourage people to approach life mindfully, to hold on to hope, and to spread a little kindness. Inspiring founders, inspiring quotes and accesories ... You are going to love them!
When was the company created and why did you decide to create Reminder bands?
Ciara - We launched The Mindful Company a little more than 1 year ago, in August 2015. The story behind the brand is quite personal. We are drawn to meaningful jewellery. We came up with the concept of the Reminder Band and its subtle reminders in response to those situations at work when you may prefer that your client or boss are unable to read what's inscribed on your jewellery.
We wanted to create something more subtle. A mantra that we could wear just for ourselves and that we could see every day without having to explain it.
What does mindful means for you?
Ciara – Mindful means being aware of the moment, of your actions, your emotions and your environment. You have to fully live in the present. Living mindfully is about being aware of the perspective you bring to each moment and through reflection you can hopefully find perspective and balance.
Ling - We wanted to create a brand that encourages people to live mindfully and to reflect on what makes life meanfingful for them.
Why did you choose bands rather than another accessory?
Ling - What really matters to us is the inspiration we carry. The message is key. We wanted to design a reminder that you could see everyday. A bracelet made sense as we are always staring at our wrists when we are typing or looking at our watches in meetings.
Ciara - Keeping things simple is not just a question of design. To us, the message is the first thing we care about. If you look at our packaging, we created story books to explain the meaning of our quotes. Even before seeing the band you already know the message.
What are your most popular messages?
Ciara – We love to hear about our customers and their stories. Sometimes we think about a quote inspired by our everyday struggles or dreams and realize people are buying it because it has a special meaning to them or to their friends, a meaning completely different from the one we were thinking about in the first place.
Warrior is really popular. People buy it for their friends and loved ones facing some difficult moments, fighting cancer most of the time. We even had a message from a girl who received two Warrior bands from two different friends.
Ling - It’s A Journey is also one of our most popular band. This one is very personal, we designed it for a friend who lost her father. At the time, everyone was telling her it will be alright after a time but what she really wanted to hear is that it sucks! She wanted people to support her and tell her about the present, not the future. It’s A Journey means that life is a journey, with ups and downs, it is not always amazing but you have to go forward and live it fully.
One last word about The Mindful Company?
Ciara - We are more than just a jewelry brand. The Mindful Company is a lifestyle brand that focuses on people, not just products.
Ling - Messages are the key. The ones that we put on the bands, the ones that we share on our website through the notebook and also the one that we want to share by giving back to NGOs and charities.
http://www.mindful-company.com
