by Aude Camus
Period underwear have taken Europe by storm. What was previously a niche and extensive product is now available on the high street and there’s many reasons why.
These period pants fit within a growing trend of finding health conscious alternatives to traditional tampons while also empowering women, and most importantly the young generations, by showing them they shouldn’t be ashamed of their bodies and their periods. Gone is the time when you would purchase a pack of chemical-loaded tampons or pads at the supermarket, trying to hide it and hoping you wouldn’t meet anybody you know.
Period pants are also an environmental friendly answer to chemical-loaded, disposable personal care products. The reusable factor also makes it a budget-friendly option now that such underwear are not a niche product anymore and can be found in the lingerie department of many high-street retailers.
With Hong Kong (and Asia more broadly) still behind when it comes to shaking up the personal care category for women, a cheeky move was needed to address the issue. This is how the aptly named Culottee (a French word which can refer to a cheeky girl or to a girl wearing a panty) brand was born.
Period underwear have taken Europe by storm. What was previously a niche and extensive product is now available on the high street and there’s many reasons why.
These period pants fit within a growing trend of finding health conscious alternatives to traditional tampons while also empowering women, and most importantly the young generations, by showing them they shouldn’t be ashamed of their bodies and their periods. Gone is the time when you would purchase a pack of chemical-loaded tampons or pads at the supermarket, trying to hide it and hoping you wouldn’t meet anybody you know.
Period pants are also an environmental friendly answer to chemical-loaded, disposable personal care products. The reusable factor also makes it a budget-friendly option now that such underwear are not a niche product anymore and can be found in the lingerie department of many high-street retailers.
With Hong Kong (and Asia more broadly) still behind when it comes to shaking up the personal care category for women, a cheeky move was needed to address the issue. This is how the aptly named Culottee (a French word which can refer to a cheeky girl or to a girl wearing a panty) brand was born.
As the first hypoallergenic and chemical free washable period underwear brand developed in Hong Kong, Culottee is seeking to enable women in Hong Kong to menstruate in a safe way. Safe because their body won’t be in contact with any toxic substance but safe as well thanks to the high absorbency provided. The use of Oeko-tex 100 fabrics – confirming the social and environmental safety of textiles, as well as bamboo viscose also ensure that while taking care of your body you also look after our planet.
And if you think period underwear aren’t fashionable, you’re definitely gonna want to revise your copy. Culottee’s briefs and panty are comfortable, breathable but also adorable with their modern design and lace details on the side or at the waistband.
Try it, you’ll love it!
https://www.culottee.co/
Instagram: @culottee.co
Facebook: iamculottee
Try it, you’ll love it!
https://www.culottee.co/
Instagram: @culottee.co
Facebook: iamculottee
